EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Slice-Works

JANUARY 3, 2018

Your content strategy needs to include a good set of social media tools to create engaging content. Here’s a brief overview of some stats Hubspot shared at the end of 2016: 1) 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). ( Source ).

Social Media 28

Social Media Content Library Tools 28

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Short, multipurpose videos.

Content 134

Content Social Media Newsletter Video 134

Higher Logic

MARCH 24, 2020

Therefore, it not only enhances social inclusion, active citizenship, and personal development , but also self-sustainability, as well as competitiveness and employability. ”. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Higher Logic Videos & Social Media.

Library 219

Library Products Video Course 219

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. Young Adult Library Services Association. It’s different now.

LMS 252

LMS Certificate Library Education 252

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. I’ll add more in the coming weeks.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Higher Logic

MAY 29, 2020

Objection 2: Social Media. Example: “It would be much easier to create a social media group. Sure, social media platforms have a large and ready audience, but there are perils to building your home on someone else's land. Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Higher Logic

SEPTEMBER 21, 2017

Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. Work hard on a few great pieces of content, then reshape them into new pieces for different areas in your community and public website or social media accounts.

Social Media 189

Social Media Software Video Content 189

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Update Content Frequently.

How To 159

How To Library Video Social Media 159

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 272

Tools Strategy Revenue Technology 272

Spark Consulting

APRIL 19, 2013

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). My favorite thing she said is that there are MANY ROIs of social media.

Social Media 150

Social Media Library Innovation Washington 150

Aaron Wolowiec

MAY 10, 2016

One of the best benefits of attending professional events is networking – whether face to face or via social media. Nearly all event marketers – 88 percent – use social media to create event hype. Nearly all event marketers – 88 percent – use social media to create event hype.

Social Media 100

Social Media Case Study Library Communications 100

GrowthZone

JUNE 14, 2018

Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Create a powerful message about your organization for your website, social media channels, and email campaigns. Social Media: Social video generates 1200% more shares than text and images combined.

Video 111

Video Social Media Library Revenue 111

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Library 107

Library Resources Social Media Examples 107

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. According to the BCR Facebook Ad library , the advertising strategy follows best practices by testing different imagery and messages to see what resonates with potential supporters. Carole Baskin did.

Strategy 100

Strategy Tampa San Diego Marketing 100

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Associations Now

DECEMBER 12, 2013

That, and more, in today’s Social Media Roundup: You’ve Got (Too Much) Mail. Informz answers every email marketer's biggest question. His library of unbridled (digital) knowledge is extensive. The post Social Media Roundup: Send Emails Without Flooding Inboxes appeared first on Associations Now.'

Social Media 40

Social Media Library Email Marketing Resources 40

Associations Now

MARCH 6, 2014

Learn from one of the nation’s political heavyweights how to become a heavyweight in your own sphere in today’s Social Media Roundup: Bipartisan Wisdom from Clinton. Clinton Presidential Library has provided an intriguing look behind the scenes of his wife’s stint as first lady. Do #assnchat folks agree?

Social Media 40

Social Media Library Tools Communications 40

Reid All About it

APRIL 26, 2011

And must you add social media to the mix? Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. Readers will still have access to articles through search engines and social media. It’s the voice of your social media specialist.

Social Media 150

Social Media Case Study Library New York 150

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

GrowthZone

APRIL 23, 2020

Lucidchart : Free single user account with access to Lucidchart introductory library and basic templates. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. and Europe.

Resources 158

Resources Software Video Class 158

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. Get involved on social!

Library 153

Library Social Media Resources System 153

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Disciple Media

DECEMBER 27, 2023

Content library This approach offers access to a pre-existing library of content. Some platforms come with extra bells and whistles like community forums and marketing tools. Disciple Media is a coaching membership platform that enables you to bring your members, courses and content together in your own branded app.

How To 36

How To Library FAQ Content 36

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. Learn how to plan and execute a video marketing plan for your next event.

Raleigh 150

Raleigh Austin Review Social Media 150

Higher Logic

NOVEMBER 30, 2017

Creating written, video, and social media content. Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Moderating online community posts.

Team 174

Team Video Content Library 174

Association Adviser

JUNE 27, 2018

Or, maybe we posted it on social media and some members don’t really do the Twitter thing. Risk Management content ends up in a searchable digital library that members can access any time. Typically, RIMS will release a new publication via email, website, social media, a news release and advertising channels.

Content 68

Content Library Social Media Resources 68

Higher Logic

FEBRUARY 25, 2016

While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. Make sure the community URL/name/logo is on every marketing material possible. Allow attendees to download conference materials from the community library.

Library 120

Library Handbook Directory Conference 120

SilkStart

JANUARY 8, 2018

We’re a nonprofit that helps Canadian charities, nonprofits, and libraries use technology more effectively achieve their missions. Our Technology Donations Program offers donated and discounted technologies to qualified charities, nonprofits and libraries for an administrative fee that’s typically 90% less than the retail market value.

Technology 61

Technology Discount Library Newsletter 61

Disciple Media

MAY 16, 2022

How should you market yourself? An online personal trainer dispenses their knowledge and expertise via internet-based live streams, videos and other media. If you record your training sessions you can create an online library for clients to access. A) Get to Know Social Media Marketing. And much more.

How To 36

How To Social Media Certificate Library 36

Associations Now

APRIL 15, 2020

The new tool gives users the ability to animate static assets, use music from YouTube’s free audio library, and pick from a variety of customizable layouts to put together a six- or 15-second video. The tool is now one of many DIY solutions on the market for businesses looking to create their own video ads,” Perez says.

Video 59

Video Tools Library Social Media 59